fedoraSHIFT.
fedoraSHIFT.
Ideas in Motion
Ideas in Motion
fedoraSHIFT.
fedoraSHIFT.
FedoraSHIFT is a creative studio driven by the belief that every great idea deserves momentum. We create visual identities, design systems, and creative solutions that transform concepts into meaningful experiences through clarity, purpose, and visual impact.
FedoraSHIFT is a creative studio driven by the belief that every great idea deserves momentum. We create visual identities, design systems, and creative solutions that transform concepts into meaningful experiences through clarity, purpose, and visual impact.
Guided by simplicity and thoughtful execution, our work focuses on what matters most—helping ideas move, evolve, and communicate effectively. Every project is designed to create lasting value, balancing strategic thinking with refined visual expression.
Guided by simplicity and thoughtful execution, our work focuses on what matters most—helping ideas move, evolve, and communicate effectively. Every project is designed to create lasting value, balancing strategic thinking with refined visual expression.
Portfolio.
Portfolio.
Showcasing selected projects across branding, editorial, and visual design.
Showcasing selected projects across branding, editorial, and visual design.
Company Branding
Company Branding
Strategic visual identities crafted to help businesses communicate with clarity, credibility, and purpose.
Strategic visual identities crafted to help businesses communicate with clarity, credibility, and purpose.
Agrya Nusa Agriwana.
Agrya Nusa Agriwana.
Strategic rebranding for a forestry company entering a new era of agribusiness growth.
Corporate Rebranding
Goth Noir.
Goth Noir.
Brand identity design for a modern men's accessories label with a bold visual presence.
Luxury Brand Identity
Hasta Prima Sejahtera.
Hasta Prima Sejahtera.
Corporate rebranding to reflect the company's transition into a full-scale EPC business.
Modern Brand Refresh
Poster Design
Poster Design
Promotional and event-focused visuals designed to communicate messages with impact, clarity, and strong visual appeal.
Promotional and event-focused visuals designed to communicate messages with impact, clarity, and strong visual appeal.
Ionizer.
Ionizer.
Promotional poster for an isotonic beverage brand focused on energy, hydration, and active lifestyles.
Sports Drink Campaign
Papa Joe.
Papa Joe.
Grand opening poster introducing a coffee and bakery brand with a warm and inviting visual approach.
Grand Opening Campaign
Live Music Festival.
Live Music Festival.
Event poster designed to capture the excitement and atmosphere of a contemporary music festival.
Event Promotion
Book Cover
Book Cover
Editorial cover designs that capture the essence of a story through thoughtful typography, imagery, and composition.
Editorial cover designs that capture the essence of a story through thoughtful typography, imagery, and composition.
Echoes Of The Wild.
Echoes Of The Wild.
Editorial cover capturing the beauty, mystery, and scale of the world beyond us.
Landscape Photography
On Broken Wings.
On Broken Wings.
Editorial cover portraying a veteran's struggle to heal and rebuild his life.
Fiction Novel
Nowadays Civilization.
Nowadays Civilization.
Editorial cover exploring the relationship between human behavior and technological progress.
Technology & Society
Brochure Design
Brochure Design
Informative marketing materials structured to present content clearly while maintaining a professional visual experience.
Informative marketing materials structured to present content clearly while maintaining a professional visual experience.
Travel Agent.
Travel Agent.
Informative brochure designed to showcase travel services with clarity and appeal.
Travel Services
Wedding Organizer.
Wedding Organizer.
Elegant marketing brochure created to present wedding services with sophistication.
Wedding Services
Homestay Promotion.
Homestay Promotion.
Promotional brochure designed to showcase accommodations, amenities, and local experiences.
Promotion Brochure
Social Media
Social Media
Digital content designed to strengthen brand presence, engage audiences, and maintain visual consistency across platforms.
Digital content designed to strengthen brand presence, engage audiences, and maintain visual consistency across platforms.
Promotion.
Promotion.
Promotional social media content designed to increase visibility and audience engagement.
Promotional Content
New Arrival.
New Arrival.
Product announcement campaign created to highlight new collections with impact.
Product Launch
Testimonial.
Testimonial.
Customer testimonial content designed to build trust and strengthen brand credibility.
Customer Stories
About.
About.
fedoraSHIFT
Founded by Henry Poerwanto, FedoraSHIFT emerged from a transition between two worlds—professional experience and creative practice. The studio is built on the belief that thoughtful design can transform ideas into clear, meaningful, and impactful visual experiences.
Founded by Henry Poerwanto, FedoraSHIFT emerged from a transition between two worlds—professional experience and creative practice. The studio is built on the belief that thoughtful design can transform ideas into clear, meaningful, and impactful visual experiences.
The name combines "Fedora," representing creativity and individuality, with "Shift," symbolizing growth, change, and forward movement. Together, they embody a commitment to purposeful design that creates value for both people and businesses.
The name combines "Fedora," representing creativity and individuality, with "Shift," symbolizing growth, change, and forward movement. Together, they embody a commitment to purposeful design that creates value for both people and businesses.
Contact.
Contact.
GET IN TOUCH
GET IN TOUCH
Interested in collaborating or discussing a project?
Feel free to reach out.
Interested in collaborating or discussing a project?
Feel free to reach out.
@ 2026 fedoraSHIFT
@ 2026 fedoraSHIFT
Built with Framer
Built with Framer